On December 2, Labelexpo Asia 2025 kicked off at the Shanghai New International Expo Centre.At this exhibition, under the theme of "Five Specialized Advantages, High-Efficiency Productivity Configuration", Epson made a high-profile appearance with its brand-new water-based label products and a full-ecosystem "Five Specialized" solution. This fully demonstrated Epson’s in-depth layout and value proposition in the field of digital label printing.The booth drew huge crowds and a steady stream of visitors, making it one of the most eye-catching highlights of the show.

Epson Booth Map

New Product Launch, Stunning the Whole Venue

On the first day of the exhibition, Epson held a grand new product launch event.Kyosuke Ishibashi, President of Epson (China) Co., Ltd., stated: Today, as the concept of sustainable development takes root, the green transformation and upgrading of the label industry has become an irresistible trend.With a profound insight into the market landscape and evolving customer needs, Epson has launched the new-generation high-speed water-based label press, the SurePress L-5034.This marks another innovative breakthrough for Epson in the label sector. It is a revolutionary product developed to meet the industry’s demand for the combination of high quality, high productivity and true environmental friendliness, helping customers respond more flexibly and efficiently to changing market demands in fierce competition, discover blue-ocean segments and explore new business opportunities.

Kyosuke Ishibashi, President of Epson (China) Co., Ltd.

The official launch ceremony marks the spectacular debut of the Epson SurePress L-5034 high-speed, wide-gamut AQ eco-friendly digital inkjet label press.

Unveiling of the Epson SurePress L-5034 High-Speed Wide-Gamut AQ Eco-Friendly Digital Inkjet Label Press

Enhanced Productivity, Further Boosted Output Speed

The Epson SurePress L-5034 has been comprehensively optimized and upgraded based on previous models. It boasts a maximum printing speed of up to 13.5m/min*1 and effectively reduces standby time between jobs. Each color is equipped with two 1.6L large-capacity ink cartridges, which lowers the frequency of cartridge changes, improves the workflow experience for printing enterprises, and makes operations smoother and more efficient.It also features automatic nozzle compensation technology, which monitors printhead status in real time and automatically compensates for missing nozzles, ensuring continuous and stable production in all aspects.

Epson SurePress L-5034 New Equipment Display

HD New Vision, Further Enhanced Quality

To meet users' ultimate pursuit of "excellence", the Epson SurePress L-5034 achieves a new breakthrough in print quality.Equipped with the new-generation PRECISIONCORE® Micro Piezo print head, it delivers a maximum resolution of 1200dpi × 1200dpi, offering print results comparable to offset and flexographic printing. It ensures sharp and clear small text, realistic color reproduction, and smooth, natural gradients for exquisite print quality.Fitted with the newly developed quick-drying co-print agent, it greatly improves curing efficiency while optimizing ink droplet shape and placement accuracy.Even on uncoated media, it efficiently produces high-quality images and vibrant colors, maintaining consistent color performance throughout the entire print run.

Exquisite Sample Display of Epson SurePress L-5034

Upholding Green Development, Further Upgrading Environmental Performance

As a "green pioneer" in sustainable development across the industry, the Epson SurePress L-5034 uses the newly developed next-generation six-color SurePress AQ ink.On the basis of CMYK, it adds orange and green, with optional high-density white ink (to be launched in 2026).In addition, it delivers outstanding adhesion and scratch resistance. No chemical pre-coating is required before printing, making it suitable for a wide range of printing scenarios.It efficiently achieves an integrated balance of high quality, wide color gamut and true environmental friendliness.

Full-range Color Labels, Flexible Deployment

As orders for "small batches, multiple runs, and personalized" products keep increasing in the Chinese market, more and more label printing companies are opting for more flexible, intelligent, and efficient printing methods.Epson seeks to innovate traditional printing models in concept and deeply explore diverse customer needs.Targeting customers’ production pain points and volume requirements, it has launched a full-range color label solution covering everything from small desktop commercial label printers to large industrial digital label presses.This has comprehensively improved the flexibility and intelligence of label production, delivering a coordinated push for digital upgrading.

Epson has long been committed to building efficient, intelligent and sustainable label printing solutions for users.For customers with medium to high print volumes, we advocate the use of more compact equipment and support flexible business capacity configuration through intelligent distributed layout.

Matrix distribution mode, as its name suggests, enables flexible combination and parallel deployment from single-machine printing to multiple desktop digital label devices.The number and workload of devices can be dynamically adjusted in real time according to the size of customers’ orders.At the same time, an intelligent order dispatching system is equipped for flexible task allocation and print distribution, making "zero downtime*2" possible.This achieves highly efficient and flexible intelligent agile production, empowering the label digital revolution with smart technology.

For high-volume users in the label industry, Epson has introduced an efficient centralized mode, mainly featuring large‑scale industrial digital label presses as core production equipment, including the Epson SurePress L‑6534VW digital inkjet label press and the Epson SurePress L‑4733AW wide‑gamut AQ eco‑friendly digital label press.This meets users’ high‑volume and diversified application needs, serving as a reliable powerhouse for efficiency improvement and productivity expansion.

Epson Efficient Centralized Mode

In addition to the matrix distribution mode and efficient centralized mode, Epson's full-range color label integrated solution also includes a flexible rental mode for medium-volume users and a hassle-free outsourcing printing mode for low-volume users.With a full-range product portfolio, we precisely match user needs, flexibly provide customized services, and help users deepen their market layout and expand their business scope.

"Five Specials" New Quality • Breaking Boundaries for Innovation

As a global leader in inkjet printing solutions, Epson continues to drive technological innovation and expand its product portfolio. Meanwhile, it takes the lead in promoting the brand-new "Five Specials" concept — Specialized Press, Specialized Media, Specialized Colors, Specialized Inks, and Specialized Controls.Through in-depth cooperation and co-creation with industry partners, Epson aims to provide customers with more professional and efficient solutions, helping label printing enterprises achieve efficient, flexible and intelligent production capacity deployment.

"Five Specials" Solution Exhibition Area

Direct-injection Color Washable Labels

Based on Epson's professional color management solutions, the concepts of "Specialized Colors and Specialized Inks" are brought into full play.This ensures consistently high-quality output, enhances visual effects, and easily copes with various demanding application scenarios.It empowers users to elevate product value and helps accelerate the formation of new quality productive forces.

Colorful Supply Chain Traceability Label Solution

At the exhibition, Epson also showcased a full range of solutions, including the fully automatic color print-and-apply labeling solution, banner self-service kiosks, specialized color management and variable data printing solutions, linerless thermal label solutions, and new eco-friendly thermal printing solutions.By building a diversified product portfolio for users, Epson delivers stronger productivity with more compact and simplified equipment.

The impressive debut of Epson's "Five Specials" all-round innovative solutions demonstrates Epson's commitment to driving industrial upgrading with new quality productive forces, opening up new paths for quality improvement and efficiency enhancement as well as new value growth opportunities for domestic label users.Many professional visitors at the exhibition showed strong interest in the innovative series of solutions.With sincerity, enthusiasm and professionalism, Epson's on-site staff explained equipment details in depth and analyzed sample processes meticulously, becoming a highlight of the exhibition hall.

Craftsmanship for long-term success, breakthroughs for innovation.Today, Epson, adhering to a "customer-centric" philosophy, remains committed to delivering more efficient, eco-friendly and superior solutions to its customers.The spectacular launch of the Epson SurePress L-5034 and the powerful rollout of the "Five Specials" solutions once again highlight Epson's industry-leading technological strength and pioneering brand heritage.

Epson Exquisite Sample Showcase

Looking ahead, Epson will continue to uphold its "Efficient, Compact, Exquisite" technology philosophy. By integrating local resources, we will move forward alongside our users and keep pace with the times, accelerating the shift of digital printing technologies toward green development.

Note：
*1 Data is sourced from Epson laboratories and may vary from actual usage data.

*2 Deployment of 10 devices.Data is sourced from Epson laboratories and may vary from actual usage data.