In commercial communication, advertising serves as both an information bridge and a crucial medium for artistic creation and visual expression. Epson occupies an important position in the advertising industry with its excellent printing technology, outstanding quality, and delicate color reproduction ability. Recently, the 2025 APPPEXPO Shanghai International Printing Exhibition with the theme of "Boundless Printing and Application" successfully concluded at the National Convention and Exhibition Center (Shanghai). At this exhibition, Epson, with the theme of "The Peak of Ecological Innovation in Printing", integrated large format printing technology with various creative landscapes to showcase the diverse application scenarios of its printers in the advertising industry, attracting much attention. At the same time, based on its deep industry accumulation and customer recognition, Epson continues to cultivate and bring new products and solutions, adding vitality to advertising creation and leading the industry to new heights.

Epson booth

Innovation Leading, Epson's New Product Innovation Release, Jointly Embarking on Industry Brilliance

At the exhibition site, the grand launch ceremony of Epson's new generation weak solvent micro spray photo machine SureColor S980 was held. Many guests, including Tetsuya Iwasaki, President of Epson (China) Co., Ltd., Wang Jincheng, General Manager of Epson (China) Co., Ltd.'s Commercial and Industrial Product Solutions Division, Nobuyuki Fujimori, Director of the Division, and Shi Yi, General Agent of Shenzhou Digital, gathered together to witness this important moment.

Epson's New SureColor 9100 Launch Ceremony

President Tetsuya Iwasaki stated in his speech that previously, Epson had gained widespread recognition in the high-end advertising printing industry with the SureColor S80680. The new product SC-S980 has achieved comprehensive innovation and leap in platform architecture, print head technology, and ink configuration. President Tetsuya Iwasaki sincerely thanks the support of industry users and promises that Epson will continue to innovate, bring more high-quality products to the advertising industry, and work together with partners to create brilliance.

Speech by President Tetsuya Iwasaki

Full scene layout, revitalizing the advertising "print" strength

Entering the Epson exhibition area, the newly unveiled PrecisionCORE ®  The MicroTFP piezoelectric print head has become the focus of the print head exhibition area with revolutionary technological breakthroughs. It has achieved a leapfrog improvement in the three core aspects of printing speed, accuracy, and durability, further breaking through the application boundaries. Its application in commercial and industrial printing fields such as signage advertising, textile printing and dyeing, and artistic imaging is more extensive. Its combination of high-speed printing capability and extraordinary image quality has amazed the on-site audience.

Print Head Core Technology Exhibition Area

On both sides of the booth are carefully designed themed display areas, which focus on three major sections: outdoor advertising, indoor advertising, and fabric advertising, forming the core and highlight of this exhibition.

Outdoor advertising, as a cutting-edge platform for brands to face the public, requires extremely high display effects. The outdoor advertising area of the Epson booth showcased the stunning new product SC-S980. Starting from the actual needs of the advertising industry, SC-S980 has undergone a comprehensive upgrade, with a new configuration of 2.64-inch print head. Compared to its predecessor, the print area is larger and the ink droplet output is more accurate, achieving a dual upgrade of quality and speed; In terms of color, SC-S980 has added green, which expands the color gamut by 13-19% and enhances color reproduction; It is also equipped with the new generation Epson intelligent ink droplet transformation algorithm, which significantly reduces the horizontal stripes and particle size in printing, significantly improving the image precision and text sharpness; The automatic nozzle compensation technology and large capacity ink supply system equipped with it reduce downtime and further enhance equipment stability. The comprehensive upgrade of SC-S980 will empower customers in the fierce competition of outdoor advertising, successfully occupying the market high ground, and also reflecting Epson's high attention and strategic investment in the quality upgrade of the advertising industry.

New Epson SureColor S980

Under the wave of digitalization, the demand for high-quality and differentiated products in indoor advertising is gradually increasing. Epson launched SureColor B9580 (hereinafter referred to as SC-B9580) customized for the Chinese advertising industry in January this year. It adopts 2.64-inch PrecisionCORE ®  The MicroTFP micro piezoelectric print head has added 2pass and 3pass printing modes, with the 3pass mode precisely tailored to the Chinese market, achieving a printing speed of 55.2 square meters per hour * 1 and efficiently meeting high print volume requirements. The newly upgraded print head has also increased the printing speed by 1.3 times * 2, and the SC-B9580 has also upgraded its color configuration by adding light cyan and light magenta, making the color transition of the product smoother and the quality better. At the exhibition site, SC-B9580 became the center of attention with its advanced printing technology. The device ignited the exhibition site and received widespread praise, signing contracts for over 300 units during the exhibition period! It provides high-quality and rich solutions for advertising light boxes, posters, signs, etc., while also solving the problem of large format splicing, fully meeting the diverse value needs of customers, and has become a reliable partner for advertising practitioners.

Epson SureColor B9580 and indoor advertising area

Fabric advertising is a new breakthrough for Epson in crossing the advertising industry from the printing and dyeing industry. Epson SureColor F9580H (hereinafter referred to as SC-F9580H), an Epson heat transfer digital printing machine, is showcased in this exhibition area. Its platform architecture has been completely upgraded, with higher output quality and the ability to flexibly choose from three six color schemes: orange and violet configuration, greatly expanding the color gamut and bringing more vivid color presentation; The configuration of light cyan and light magenta makes the details of the picture more delicate and the color transition smoother; The configuration of fluorescent yellow and fluorescent pink gives the printed image a vivid and bright visual effect, which can meet the printing needs of sports fluorescent clothing. The performance of SC-F9580H in the field of fabric advertising has opened up creative space for customers and effectively interpreted the innovative breakthrough concept from printing and dyeing to advertising. This not only helps customers seize market opportunities, but also promotes the diversified development of the advertising industry.

Epson SureColor F9580H and Fabric Advertising Area

Digital boutique area: Printing integrated into daily life, customization showcasing quality

In the central area of Epson's booth, the digital boutique area attracts a lot of attention. The various exhibits here are all created by Epson large format printers, fully demonstrating the wide range of applications of Epson printing technology. It covers almost every aspect of people's lives and can achieve personalized customization and high-quality output. From printing car door covers for daily driving, to designing and outputting popular outdoor skateboards, to applying electronic panels to household appliances, Epson printing technology is ubiquitous. Taking electronic panels as an example, they have extremely high requirements for printing accuracy and quality. Epson relies on exquisite technology to meet this high standard, fully reflecting the excellent quality and precise color reproduction of Epson products.

Digital Boutique Zone

Another highlight product of the digital boutique area this time is the Epson SureColor V1080 (hereinafter referred to as SC-V1080) platform UV printer, which is another innovative achievement of Epson. It is equipped with Epson 1-inch print heads, 180 nozzles per column, a minimum ink droplet size of 5.5pl, and optimized line and text output. Combining precise ink droplet transformation technology with a new printing platform ensures excellent printing quality. Adhering to the design concept of "saving, small, and refined", SC-V1080 has a compact and simple appearance, suitable for desktop operation and indoor use. It is equipped with white ink inside, which can achieve multi-level printing and special texture effects processing. The white ink circulation system effectively avoids sedimentation and blockage, improves printing stability, reduces downtime, and ensures continuous production. Through SC-V1080, Epson has achieved various customized applications, such as golf balls, customized phone case patterns, etc. These customized products precisely match the public's pursuit of high-quality and personalized life, adding infinite possibilities to people's beautiful lives.

Epson SureColor V1080

The new large format desktop professional digital printing machine SureColor F2280 from Epson, located on the right side of the exhibition area, is widely used in the digital printing and embroidery industries. It can print various fashionable and casual clothing, and Epson technology enables personality expression and creativity to quickly coexist.

Epson SureColor F2280

Graphic and Text Zone: Reproduction of graphic and text stores, enjoy diverse printing experiences

Behind the personalized boutique area is the graphic and text section for this exhibition. This area simulates and reproduces the scene of a real graphic and text store from site layout to functional applications, showcasing a rich and diverse range of graphic and text applications in all aspects. A series of products such as Epson SureColor T5485D and SureColor T5680D/DM in the dedicated area perfectly embody the advantages of "one machine for multiple uses, one store for multiple functions". In all aspects of graphic printing, whether it's creating posters, banners, drawings, or photo albums, they can easily handle it.

Graphic and Text Zone

Among them, Epson SureColor T5680DM (hereinafter referred to as SC-T5680DM) performed particularly well. It is equipped with the 2.64-inch new generation PrecisionCORE ®  Micro TFP micro piezoelectric print head can output an A1 format line drawing in just 17 seconds * 3; The scanning speed reaches 10 inches/second for black and white and 4.5 inches/second * 4 for color, and the black and white scanning speed is 30% ahead of other products; The configuration of dual paper shafts significantly enhances the continuous output capability of the equipment. In addition to a leap in efficiency, the SC-T5680DM is equipped with 6-color ink and an original 1.6L large capacity ink bag, ensuring high-quality and continuous output.

Epson SureColor T5680DM

Adjacent to the SC-T5680DM printer is the Epson SureLab D580. It adheres to Epson's design philosophy of "saving, being small, and being refined", with a compact shape. Its innovative feature of continuous double-sided borderless photo printing can print a variety of photos and notebooks, effectively meeting the diverse needs of customers and industries.

Under the trend of digital transformation, Epson actively implements the "technology+localization+environmental protection" strategy to accelerate the process of digitalization. The Epson Cloud Solution PORT professional cloud printing solution exhibited not only ensures the consistency of product colors, but also facilitates customers to grasp the equipment status, bringing new opportunities for business efficiency improvement; Epson's color lifecycle management solution brings new hope to enterprises with precise color management and efficient workflow. The core component of the solution, Epson SD-10 spectrophotometer, has high precision and portability, which can help customers improve production efficiency and quality.

Epson SD-10+Marble Helps with Full Lifecycle Color Management Solution

At this year's Shanghai International Printing Exhibition, Epson showcased its new products and solutions such as SC-S980, fully demonstrating its profound technical expertise and innovative strength in the advertising field. It not only meets the diverse needs of current customers and industries, but also leads the development trend of the advertising industry with a forward-looking layout. Guided by the strategy of "technology+localization+environmental protection", Epson will continue to deeply cultivate printing technology, empower industry development with high-quality products and services, inject new quality productivity into advertising, graphic and text industries, and work with industry partners to bring more cutting-edge printing technologies and innovative products.

notes:

*This speed is based on line graph printing, and the specific printing speed may vary depending on the user's environment.

*2. Printing speed based on SC-B9080 4 pass and 6 pass, and SC-B9580 4 pass and 6 pass.

*This speed is based on line drawing and can be printed on regular paper with a resolution of 300 * 600dpi in horizontal printing mode. The specific printing speed may vary depending on the user's printing environment.

*This speed was measured under the condition of scanning at 200dpi. Due to differences in file saving types and scanning resolution settings, the actual data may differ from this data.