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Debut and highlight! Epson's new label pre-sales are booming, and the comprehensive "five specialty" solution helps the label "scene" break through the circle

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Release time:2025-05-24   

On May 15th, the 11th Beijing International Printing Technology Exhibition (CHINA PRINT 2025) grandly kicked off at the China International Exhibition Center (Shunyi Hall) and the Capital International Convention and Exhibition Center in Beijing. At this exhibition, Epson showcased its new pre-sale label products and comprehensive "Five Specialty" solutions under the theme of "Printing Ecology" (booth number: E2-020), showcasing Epson's technological strength and diversified product layout in the label printing industry. It attracted numerous visitors and became the center of attention in the museum.





Epson booth map
Hot selling new product pre-sales are booming

Entering the Epson label printing area, the most eye-catching feature is undoubtedly the flagship product of the SurePress series, the Epson SurePress L-5034, which made its debut at domestic exhibitions (physical devices have not yet been exhibited). This mysterious model, which has not yet made a real appearance in China, is like an unopened blind box. With only leaked fragments of information, it has already caught the appetite of the labeler. What are the outstanding features of this device? Let's explore together.
01
Capacity Innovation: A Perfect Balance between Speed and Environmental Protection

In the field of digital label printing, with the continuous improvement of market demand, UV inkjet printing has achieved rapid growth. On the other hand, water-based inkjet printing is limited in development due to the difficulty in overcoming speed problems. However, driven by the "dual carbon" strategy, green transformation has always been one of the ultimate goals pursued by label printing enterprises, and the potential market for water-based inkjet printing is huge.

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Epson SurePress L-5034 Device Display
Epson SurePress L-5034 redefines efficiency with technology in a "cross era" manner, allowing green to take root in the field of labeling. It is reported that Epson SurePress L-5034 has been comprehensively optimized and upgraded on the basis of the original SurePress L-4000 series products, equipped with large capacity ink cartridges, which can reduce the frequency of ink cartridge replacement; Expanding the unwinding diameter further can reduce the frequency of downtime; The printing speed has been further improved, greatly shortening the product cycle.
02
Quality breakthrough: Let design freedom soar above the label

Compared to printed products in the large printing industry, labels have more stringent requirements for the clarity, color reproduction, and natural tone of printed patterns. The Epson SurePress L-5034, with a resolution of 1200dpi × 1200dpi ultra high definition, allows for free expression of colored text and patterns, fully unleashing the creative potential of designers.

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Epson SurePress L-5034 high-precision sample display
In order to achieve high-precision label printing, Epson SurePress L-5034 is equipped with a newly developed line inkjet print head technology, which can achieve ultra-high definition resolution of 1200dpi × 1200dpi, achieving visual effects comparable to offset printing; Adopting the brand new T5 series AQ water-based pigment ink, it has excellent adhesion and scratch resistance, and does not require coating pretreatment before printing; Adopting NVT inkjet compensation technology, one-stop calibration ensures flawless printing throughout the entire process; Equipped with a brand new drying system, achieving a qualitative leap in drying efficiency.
03
Experience Advancement: The Leap from "Automatic" to "Intelligent"

To evaluate the quality of a digital printing equipment, stability, reliability, and easy maintenance of the nozzle are the top priority. This is the guarantee for maintaining color consistency in printing quality from start to finish. Epson SurePress L-5034 has achieved a leap from "automatic" to "intelligent" nozzle maintenance with its new intelligent monitoring system.

The Epson SurePress L-5034 can be monitored through micro piezoelectric stress feedback, instantly sensing nozzle faults. The automatic detection system will automatically operate during the printing process, thereby improving productivity and machine reliability. In addition, the device also uses a brand new printing aid, which can achieve high-precision and intelligent printing on uncoated media, allowing small batch orders to no longer "lose money", and enterprises to easily achieve "production upon order and fast delivery".
At the exhibition site, although Epson SurePress L-5034 did not make an appearance, it welcomed its first batch of "owners" with its "high production capacity, high quality, and high reliability" technical strength, sparking a wave after wave of pre-sale signing frenzy. Five units were sold in full, attracting a lot of attention.
Epson SurePress L-5034 popular pre-sale signing
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Epson SurePress Series Printing Sample Display

The "Five Specialization" Plan Breaks the Circle and Co creates

If the launch of new equipment meets the performance expectations of the label industry for new operating equipment, then the "Five Specialty" series of label solutions (special machine, special material, special color, special ink, and special control) that appeared at the exhibition together with the new equipment provides a more flexible, intelligent, and convenient solution for the small batch and diversified orders currently faced by the label industry.
01



Color Food Supply Chain Traceability Label Scheme

Faced with the increasing demand for small batch, multi batch, and traceable labels in the food supply chain, Epson fully leverages its industry advantages and actively integrates resources. Not only did it establish the "New Quality Productivity Alliance for Food Supply Chain" in March this year, but it also launched a color food supply chain traceability label solution.


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This solution is printed and output by the all-new Epson CW-C8030, integrating Epson's development philosophy of "specialized machines, specialized controls, and specialized materials"; Adopting PrecisionCORE ® Printing technology can ensure high-precision (600dpi × 1200dpi) and high-speed (up to 300mm/s) printing of products, ensuring that every label can fully display details and achieve printing effects that exceed customer expectations; Supporting RFID tag printing, it can meet the precise tracking and visual management of every link from raw material procurement to production and processing, logistics transportation, and final sales, building a solid defense line for food safety and product authenticity.
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Color Food Supply Chain Traceability Label Scheme

02



Color RFID Printing and Coding Scheme

In recent years, with the increasing application of RFID electronic tags, RFID electronic tags are also developing towards high precision. Printing layouts have also shifted from black and white printing to color printing, and color RFID tags are becoming the mainstream in the market.


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Epson's color RFID printing and coding solution can achieve one-time printing output of color tags and RFID chips, while achieving high-precision layout printing and high-speed identification and writing of 2 tags per second, as well as information verification, achieving precise speed matching. In addition, this solution can be adapted to multiple data sources, supporting the printing of barcode information scanned by barcode scanners and barcode information in databases. It is convenient and efficient to use, and can be widely applied in multiple scenarios such as warehousing and retail.
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Color RFID Printing and Coding Scheme

03



Epson direct spray color washed label

For water washed labels, everyone may be very familiar with them. They are a common type of label in daily life, mostly used for clothing and accessories. In addition, water washed labels are used in various industries such as towels, plush toys, hats, textile products, etc. With the continuous increase in consumer demand, washed labels are transitioning from black and white printing to color and variable data printing, with enormous market potential.


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Epson Direct Spray Color Washed Mark is an integrated output solution developed with Epson CW-C8030 as the core unit, which makes printing of fine and colorful patterns of washed marks easy. The wet dry friction and washing can reach level 4 or above, and it is matched with a pressure stable unwinding and unwinding system. The color matching is accurate, the font is clear, and the printing quality can meet the testing standards of the clothing industry.

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Epson direct spray color washed label

04



Epson self-service banner printing solution

At present, the pursuit of individuality, experience first, diversity and inclusiveness... Generation Z, which grew up with the Internet, has gradually become the main consumer force. Generation Z's consumption belongs to a type of community-based consumption, such as joining celebrity fan groups when chasing stars, posting on Weibo, participating in offline support activities, pulling banners to pick up and drop off passengers, etc. This has also given rise to new forms of consumption, namely the increasing pursuit of convenience and efficiency.


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Taking printing banners as an example, the traditional printing shop model of queuing for appointments and waiting for printing is gradually being abandoned by users. As an innovative intelligent device, self-service printers are gradually entering the vision of Generation Z, and this self-service business model contains enormous market potential. Epson's self-service banner printing solution not only enables customized printing, but also allows users to complete printing tasks anytime, anywhere, scanning codes, uploading, paying, and picking up items in less than a few minutes, greatly saving time and meeting the demands of Generation Z consumers for speed and individuality.
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Epson self-service banner printing solution


In addition to the "Five Specialty" solutions mentioned above, Epson has also brought fully automatic industrial color labeling solutions, color high-definition digital integrated label production lines, paperless label printing solutions, and new environmentally friendly consumables solutions to label colleagues, helping customers achieve the transformation from inner rolling to breaking.

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Display of other "Five Specialized" programs
At the exhibition, professional visitors showed a strong interest in the "Five Specialties" series of label solutions, and had in-depth discussions with on-site staff on issues such as equipment performance, technical parameters, and applicable scenarios. The Epson label team, with professional competence and full enthusiasm, not only introduced the advantages of the product in detail, but also tailored professional solutions to meet the personalized needs of customers.
The ecological journey of India leads to far-reaching goals

From user empathy to technological breakthroughs, Epson demonstrated its comprehensive breakthroughs in service upgrades, intelligent upgrades, and product iterations at the exhibition with its strong technological strength and innovation capabilities, truly embodying its new development concept of "specialized machines, specialized paper, specialized control, specialized materials, and specialized ink" (five specialties).
Epson is redefining the boundaries of label flexibility productivity, creating richer, more flexible, efficient, and powerful digital solutions for users. Looking ahead to the future, Epson will always use technological innovation as the engine to continuously promote the digital transformation and upgrading of the label printing industry.





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