At present, the green practice models of foreign enterprises in China are mainly divided into two directions: "front-end energy conservation and emission reduction" and "back-end recycling and reuse", both of which cannot be separated from innovative green technologies themselves.

Epson, as one of the earliest foreign-funded enterprises to enter the Chinese market, quickly responded to China's "dual carbon" policy and continuously extended the path of sustainable development through "saving, small, and precision". In terms of energy conservation and emission reduction, taking Heat Free cold printing technology as an example, the lack of heating is the key technology for Epson to solve the high energy consumption of traditional laser printing while maintaining efficient output. Epson Ink Tank with Heat Free Cold Printing Technology in 2024 ® The global sales of printers have exceeded 100 million units; In addition, in 2024, Epson announced that all its global factories under the group have completed the transformation to 100% renewable electricity. According to the international organization SBTi scientific carbon target standards and guidelines, it is expected to reduce about 400000 tons of carbon dioxide emissions annually, and strictly implement energy conservation and emission reduction measures from front-end production. In terms of recycling, Epson has developed "dry fiber technology", which not only realizes paper recycling, but also actively explores various modes such as bioplastic box recycling and fiber recycling. Tetsuya Iwasaki, President of Epson (China) Co., Ltd., believes that the harmonious development of business and nature is an unbreakable balance. Epson has always believed that innovative technology has enormous potential to change the world.

Tetsuya Iwasaki, President of Epson (China) Co., Ltd

Sustainable practices should be highly correlated with industrial development. In recent years, with the rapid development of digitization and intelligence, China's digital industrialization and industrial digitization have progressed simultaneously, ranking second in the world in terms of the scale of the digital economy. As a foreign enterprise, how to quickly integrate into the wave of China's digital industry development, and continue to leverage its advantages and practice environmental friendliness and sustainability, is the key to testing the correctness of its business strategy in China. Epson has always adhered to the strategy of 'technology+localization+environmental protection' in China, and has co created with Chinese industry partners, leading Epson in many 'Chinese paradigms' in other global markets, "said Tetsuya Iwasaki.

Epson Green Printing Experience Store

In response to China's digitalization process and user habits, Epson has taken the lead in opening a cloud printing mini program that supports WeChat printing. This year, Epson has partnered with local partners to open over 100 "Epson Green Printing Experience Stores". At the same time, based on the sharing economy, Epson has launched color printing rental services and community shared printing services to reduce the environmental load of users' printing process in a digital, multi form, and all-round manner. In response to the high energy consumption and water pollution in the printing industry, Epson not only sells its high-quality, green and environmentally friendly print head products in China, but also strengthens co creation with local printing equipment manufacturers in China through the "dual wheel drive" of technology and ecology, helping the printing industry enter a new era of digital printing.

——Transferred from Xinhua News Agency